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Rico Dittrich

International Political History | 2015

Nationality: German

Current Position: Digital Analytics Consultant, Trakken, Texas, USA
Position at time of interview: Measurement & Attribution Specialist, Google, Dublin, Ireland

I work as a Measurement & Attribution Specialist for the Central Europe cluster in Google's Large Customer Sales in Dublin, Ireland, since March 2017, with a focus on the German retail vertical. Everything I do is related to customer journey: I help our advertisers set up appropriate measurement and tracking solutions to obtain valuable insights on their customers' behavior. This encompasses both online (focus on Google media) as well as offline (think store visits and store sales). Our focus solution at the moment is Google Attribution which enables advertisers to measure across channels and devices and attribute in a data-driven way, and integrate it with AdWords and the DoubleClick stack. Additionally, I work with AdWords Attribution, DoubleClick Search and heavily with Google Analytics.

I started at Google in September 2015 as a Support Specialist for Measurement solutions in the technical support team for Large Customer Sales troubleshooting AdWords Conversion Tracking, Google Analytics and Google Tag Manager in English, Spanish and German. I changed roles on March 1, 2017.


What do your days look like currently?

I work in a client-facing position with responsibility for internal and external education as well as pitches, implementation support, strategizing and troubleshooting measurement and attribution solutions. In this sense, I split my time between preparing and following up on client meetings, designing training and pitch material and the like.

About once or twice a quarter, I travel to clients in my market (Germany) and internal conferences and summits (Berlin, London, Hamburg, etc.). At Google, we have a flexible work culture, i.e. some days I can work from home, a café, other offices, a different time zone or work a little less than on others as long as my performance does not suffer. I define my objectives and key results (OKRs) together with my manager but execute independently.

What attracted you to Jacobs out of all the other possibilities you were considering?

The two things that mattered most to me were the major I chose, International Politics and History [now International Relations: Politics and History], which no other university in Germany offered at the undergraduate level and with English as the language of instruction. The unique curriculum of IPH enabled me to learn and grow more than I anticipated and I particularly appreciated Jacobs University's holistic application process compared to strictly considering GPA (a traditionally German process). 

What did Jacobs do for you that you were not expecting?

“Beyond the outstanding education and the major-related knowledge and skills, I was able to expand my horizon by getting to know many different people with diverse backgrounds and the most exciting stories.“

Rico Dittrich

I learned a lot from the people I now call friends, not only in class where different points of view were highly appreciated, and enriched conversations, but also in the day-to-day campus life. Of course, diversity brings challenges but together we were able to create an inclusive and pleasant environment where everyone had a place and could express themselves.

As Jacobs has adopted changes in curricula over the years, some of the study programs the alumni have been in might no longer be offered. However, the elements of interdisciplinarity, woven in with diverse perspectives to foster a holistic education, is and will always be the principle that
governs all of the study programs Jacobs offers. Alumni featured on this website may have studied different subjects, but their appreciation for Jacobs, their journey at Jacobs, and their journey beyond Jacobs stays the same.